We have always been driven by the compelling need to be innovative to change the dynamics in the marketplace, in our bid to maximise customer value. So developing an in-depth understanding of customer needs and realigning strategy has been pivotal to our business. What began as a humble foray into alternate material solutions in 1981, metamorphosed into manufacturing of mainstream fibreglass reinforced products, in keeping with our understanding of evolving market requirements. We soon transitioned from producing insulation for thermal and cold equipment to manufacturing fibreglass cooling towers. This move was an outcome of the rigorous research carried out by our core team which had indicated to an opportunity to alter the landscape of the cooling tower industry. Advance launched the completely fibreglass made round bottle structure cooling tower in 1983. The product became the preferred choice over wooden cooling towers in the market. The wooden cooling towers present in the market at that time were not environmentally friendly, too heavy and difficult to maintain.
St. Louis, MO, USA
Mumbai, Maharashtra, India