Bajaj Electricals Ltd

Profile

Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹6,744 crores (FY 18-19), is a part of "Bajaj Group". Bajaj Electricals business is spread across – Consumer Products (Appliances, Fans, Lighting), Exports, and EPC (Illumination, Transmission Towers and Power Distribution). Bajaj Electricals has 20 branch offices spread in different parts of the country besides being supported by a chain of distributors, authorised dealers, retail outlets, exclusive showrooms called ‘Bajaj World’ and approximately 500 customer care centres. We also have a presence in premium home appliances and cookware segments with brands like Morphy Richards and Nirlep.Bajaj Electricals has been the trusted brand in consumer appliances for decades. The consumer segment brings you affordable home and kitchen appliances in the latest designs and technologies.
Bajaj Electricals is a renowned name internationally, as it exports to multiple nations across the globe. Our clientele ranges from countries like UAE, Egypt and Saudi Arabia to Bangladesh, Malaysia and Indonesia.
To increase our footprint globally and in India, we have partnered with reputed brands from across the world to give you the best of services. BEL has marketing arrangements with Teleco Automation of Italy, tie-ups with CREE Lighting of USA and Securiton of Switzerland for Luminaires, Delta Controls of Canada for Integrated Building Management Systems, Gooee of USA for IOT based lighting solutions, Greystone of Canada and Magnum Energy of USA for Wired and Wireless Sensors, Disney of USA and Midea of China for Fans, and Morphy Richards of UK for Appliances. Bajaj Electricals has also invested in Starlite Lighting for manufacturing energy-saving lamps (CFL). With such a vast portfolio under our banner, we have managed to touch lives at every juncture.