BENDCO brand products were developed by founder company M/s. Bharat Bend Mfg. Co., established in 1954. All engineering activities like design, development, manufacturing and marketing were taken care by the company. Their activities were multiplied vastly and the need was felt to develop another unit to assume manufacturing and engineering activities leaving marketing and extending after sales services by organizing a network of dealers’ activities with the founder company.
Thus a new company namely M/s. Kumar Engineering Co. was established in 1966 under the auspices of M/s. Bharat Bend Mfg. Co., to manufacture “BENDCO” products for agricultural and domestic sectors. Many items required by these sectors although simple in nature and easy to conceive, need careful engineering attention so as to offer these items confirming to national / international standards.
This fundamental structural change resulted in penetrating the agriculture and domestic market rapidly and further building the reputation for "BENDCO" products.
Kumar strived successfully in opening the export market during 1971-72 for “BENDCO” brand products. The main outlet was to Middle East countries. The supply to export market steadily built up early covering more countries and increased quantum.
Rakhial, Ahmedabad, Gujarat, India