SimPure is a brand that produces whole-house water filters for home and commercial use. Their filters are designed to remove impurities and contaminants from drinking water, such as chlorine, sediment, heavy metals, and bacteria. SimPure offers a variety of filtration technologies, including reverse osmosis, activated carbon, and ultraviolet sterilization, to cater to different needs and preferences. The brand aims to provide high-quality and affordable water filter solutions to ensure safe and clean drinking water for everyone.